This summer, I collaborated closely with the marketing team on campaign strategy, social content, and brand storytelling—contributing to creative ideation, influencer collaborations, and community engagement.

From brainstorming seasonal promotions to supporting on-site shoots and writing social copy, I gained hands-on experience turning brand values into engaging, real-world content.

I also supported cross-team coordination by keeping project details organized and ensuring our messaging stayed aligned across channels. Through leading weekly in-person events, I represented the brand directly with consumers, strengthening my communication skills and building positive relationships that reinforced the JonnyPops kind presence in the community.